Diversity is not just a “Feel Good Issue” in fact it may be more of a correct statement to classify Diversity as “A Critical Business Issue” i.e. there is a compelling business case for diversity. Today’s customers have a choice in purchasing products and services and; with the internet enable world that choice is becoming more and more global on a daily basis. In fact, companies who want to be the winners in their market space and particularly those who want to be big winners, simply cannot afford to practice and conduct business with policies of exclusion in existence.
The companies who want to succeed are the ones who take Diversity beyond the Human Resources department and make it a part of the fabric of the everyday business transactions. These companies take Diversity to a level where they become role models to other companies in terms of inclusion as they welcome employees with different styles, different perspectives, different ideas, different passports, different accents and different skin colors into all levels of the business. These employees are welcomed and are used to make decisions, develop products, engage with customers as a matter of course based upon their skill set.
I’ll conlude this thread in the next post, as always do contact me to discuss or if you need my assistance with your Diversity Strategy.
-Stephen C Campbell
